What is The Point of Rage Bait being the Word of the Year
Rage bait is the word of the year! And ironically, it is doing exactly what it stands for. I mean, of all the words in the world, "rage bait" is chosen as a winner? However, the words in the running were not much better either. Aura Farming and Bio Hack. Okay, then. For those who are struggling to learn the internet lingo, aura farming means projecting an image of coolness or confidence. Bio Hack is making small changes to your diet and lifestyle so that you feel better and work smarter. And of course, word of the year, rage baiting means posting content online that enrages people to the point that they engage with the content just to show how angry they are. You've been baited! It just goes to show how, over the years, marketing has taken such an ugly turn. Prior to the rage bait era, people were usually compelled to click on articles if they thought it could help them, or motivate them, or at the very least, get them emotional. Now it's a test about wh...