What’s The Point of Loyalty Programs when they’re not Loyal?
Want to join our loyalty program ? It has a fancy name. It’s thanking you for your continued support of their business. There is a promise of discounts , freebies , and possibly a gift on your birthday. So, of course, you sign up. Everyone is so nice at the store after all. They are being polite, helpful, and assisting you in filling up forms. Everything is going swimmingly well for you, because this is your favorite store and you have just become an exclusive member of a club that guarantees you returns in some form or the other. Excitedly, you share your number, address and email, ready to reap in the rewards. The staff is all smiles and you feel like you’re some sort of celebrity. Your first few purchases go well. People are nice, the procedure to collect points is simple, and you’ve already received a coupon for some off-brand headphones . But that’s okay. Even if you’re not going to use it, at least you know the rewards are coming. Weeks later, after receiv...